The purpose of this campaign is to attract potential buyers to an annual event where they will have the opportunity to tour homes under construction, learn about the build process, and meet Toll Brothers sales consultants, project managers, and construction managers.
This campaign, currently in development, will promote the option of taking a virtual tour of a given Toll Brothers home (on a computer, mobile phone, or tablet). While previous messaging around virtual tours related to COVID-19 concerns, my headline (“tour from anywhere”) emphasizes ease and convenience.
This campaign, also currently in development, will promote a concierge moving service for home buyers. Since the logistics of coordinating a move can be intimidating for many potential buyers, the intention is to remove this obstacle while providing a luxury experience.
PR Materials
I created this press release to promote the opening of a new Design Studio, where buyers can select fixtures, finishes, and other elements to personalize their homes, in Sacramento, CA.
I wrote this advertorial to promote a model grand opening event at Regency at Folsom Ranch, a master-planned community in Folsom, CA.
Julia Anderson 