Storefront ads on the J.W. Pepper site
Several times per year, J.W. Pepper refreshes their web promotions. I wrote copy for each of these landing pages to promote different types of sheet music, equipment, and accessories to each of the core customer segments.
On the church page:
On the marching band page:
On the school choral page:
On the community choral page:
On the secondary general music page:
On the professional audio page:
On the equipment and accessories page:
On the percussion page:
Banners on various QVC.com landing pages
Johnston & Murphy Brand Shop
This banner appears over all Johnston & Murphy products that are sold on QVC’s website. I wrote it with guidance from Johnston & Murphy’s brand team.
Spenco Brand Shop
This banner and image appear over all Spenco products that are sold on QVC’s website. I wrote it with guidance from Spenco’s brand team.
Today’s Special Value Promotions
I wrote the promotional copy for these Today’s Special Value (TSV) items, which appeared on the QVC.com homepage when they were the retailer’s main featured promotions.
Spring Fashion Promotions
These banners appeared on webpages dedicated to QVC’s featured spring fashion trends for 2021.
Galveston, Texas Site
I partnered with a marketing firm to create content for the official website for the city of Galveston, Texas. Content includes information about local parks and nature preserves, popular nightlife venues, and golf courses.
Click the links below to access PDF files of my copy:
6 of Galveston‘s Best Parks & Nature Preserves
Julia Anderson 